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Lillian Pulitzer Rousseau (conceived Lillian Lee McKim; November 10, 1931 – April 7, 2013), also called Lilly Pulitzer, was an American socialite and form fashioner. She established Lilly Pulitzer, Inc., which produces attire and other such products highlighting brilliant, vivid, botanical prints. As the brand is famous with high society, she was known as the "Ruler of Prep". Early life Lillian Lee "Lilly" McKim was destined to socialites Robert V. McKim and his better half, Lillian (née Bostwick) in Roslyn, New York in 1931, the center little girl of three. Her senior sister was named Mary Maude, and her more youthful sister was Florence Fitch. Her mom, Lillian Bostwick McKim was a beneficiary to the Standard Oil fortune. Robert and Lillian McKim separated, and Lillian remarried, to Ogd